A survey conducted by Rasmussen Reports found that a majority of Americans support a boycott of Bud Light over its transgender controversy.
The telephone and online survey found 40% of American adults saying the Anheuser-Busch transgender promotion would make them less likely to buy Bud Light. Only 19% said the promotion would make them more likely to purchase the beer, and another 37% said it would make no difference to them.
When asked directly if they supported the boycott of Anheuser-Busch products, far more respondents showed their animosity for the transgender marketing.
54% of those respondents said they either strongly support or somewhat support the boycott, while only 30% said they strongly oppose or somewhat oppose the boycott.
The poll also found a profound generation gap among respondents. A surprising 33% of those aged between 18 and 39 said they were more likely to drink the beer because of the promotion, the largest percentage of support among three age demographics.
Only 6% of those aged 65 years and older said the promotion would make them more likely to buy Bud Light, while 12% of those aged 40 to 64 years old said they were favorable to the ad.
Image Source: Rasmussen Reports Twitter video screenshot
Of the youngest demographic, 26% said they were less likely to purchase Bud Light, while those in the 40-64-year-old group were the least favorable to the ad with 53% saying they were less likely to purchase Bud Light.
The survey also found that a slight majority, 52% of respondents, believed that major corporations are paying too much attention to transgender issues. Only 18% said they were not paying enough attention to transgender issues.
The margin of error for the poll was +/- three percentage points.
Here’s more about the Bud Light controversy:
Fans aren’t buying Budweiser’s new commercial after Transgender controversywww.youtube.com
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