McDonald’s revealed a new “McValue” menu to capitalize on the continued post-pandemic price hikes that left some Americans feeling unable to afford their products.
In an internal memo from McDonald’s corporate to franchisees, the company announced the “McValue 2.0” initiative slated to launch in April, according to Fox Business. The menu will feature $3 items and $4 meals designed to bring lower-income consumers back to the restaurant.
“We have achieved incredible progress together and remain committed to meeting ever-changing customer needs,” McDonalds wrote in a memo reported by the Wall Street Journal, according to Fox Business.
The new menu is expected to replace the previous buy-one-add-one promotions implemented by the chain. Consumers can soon enjoy a 4-piece Chicken McNuggets or a Sausage Biscuit for $3 or less and various breakfast meals for $4, according to Fox Business.
Internal memos reportedly demonstrated there is a “unanimous alignment” between corporate and franchisees to address the affordability issue at McDonald’s, according to the outlet. In the coming weeks, stores are scheduled to start training staff on the new deals. (RELATED: Wendy’s Admits It Blew Its Value Strategy As McDonald’s Eats Its Lunch)
“We absolutely are going to make sure that we are protecting our leadership position in value,” CEO Chris Kempczinski stated during a February investor call reported by Fox Business.
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— McDonald’s (@McDonalds) March 10, 2026
A majority of U.S. consumers, 68%, said they are going to cut back spending on restaurant dining as prolonged inflation impacts household budgets, according to a recent poll by Popmenu.
Restaurants offering burgers and American-style food would be the most severely impacted, according to a McKinsey analysis published in January.
“As I’ve said before, and I will say again, McDonald’s is not going to get beat on value and affordability,” Kempczinski told analysts in February, according to Restaurant Business. “It’s in our DNA and we will remain agile to respond as appropriate to a dynamic competitive landscape.”
The company made strides in 2025 on its $5 meal deal, holiday promotions and the revival of it’s Monopoly sweepstakes, according to Fox Business.
The strategy reportedly resulted in a rise in U.S. sales by 6.8% in the fourth quarter. Lower-priced offers and promotions have driven back traffic to the restaurants with analysts. Analysts had predicted a 4.9% increase, the outlet reported.