Kyle met his future wife, Samantha Busch, while she was working as a promotional model in 2007.
The lifestyle blogger opened up about their first meeting in a 2023 Instagram post, writing, “16 years ago … the promo model agency I worked for sent me down to Indianapolis to work for Chevy, getting people hyped up for the races. I was going into my senior year of college at Purdue at the time, a sorority girl, and no big surprise, not the sportiest of types. So I can honestly say it was my first time at a race track!”
According to Samantha, that day was “crazy hot,” so she gladly took the opportunity when a staffer offered her a ride in one of the race cars.
“So needless to say I hopped in the car and the first thing I said when I saw him in his Chevy tee and ice cold car was, ‘Wow, you got a way better assignment than I did,'” she recalled. “He looked at me funny, assuming I knew who he was, and we were off. I did most of the talking, big surprise, and then invited him to hang out with a group of us going out that night, to which he declined bc he had to work. Little did I know he had a truck race. So I thought that was the end of that until Mr. Shy had someone ask me for my number.”
They continued communicating via phone until she graduated from Purdue University in 2008 with a bachelor’s degree in psychology.
Kyle then proposed to Samantha at the Daytona International Speedway, and they exchanged vows in a ceremony at Holy Name Cathedral in Chicago on December 31, 2010.
In 2015, the couple founded The Samantha and Kyle Busch Bundle of Joy Fund, which helps families and couples with IVF and fertility treatment.