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Home»Business»Barbie maker Mattel swings to loss as retailers cut orders, costs rise
Business

Barbie maker Mattel swings to loss as retailers cut orders, costs rise

April 27, 2023No Comments2 Mins Read
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April 26 (Reuters) – Mattel Inc (MAT.O) posted a bigger-than-expected loss for the first quarter on Wednesday as it grappled with higher costs and retailers cutting back on orders.

Consumer companies have been struggling with supply chain issues as well as higher labor and raw material costs, which led Mattel to raise prices for toys and dolls over the past year.

Despite that gross margins fell 640 basis points to 40% in the quarter, also because excess stock forced retailers to cut orders for Mattel’s products as they try to keep their inventory levels tight.

That led to a 21% drop in net sales for Mattel to $815 million after adjusting for currency fluctuations. Analysts expected it to generate $740.7 million, according to Refinitiv data.

“Our first-quarter results were negatively impacted by elevated retail inventory and also due to the comparison to the year-ago quarter, which benefited from retailers building inventory earlier in the season,” said Chief Executive Ynon Kreiz.

“Retailers are working through this inventory and expect that to be corrected by the end of the first half.”

Big three retailers like Amazon, Target and Walmart have also to some extent cut back on some toy orders this year, said James Zahn, editor-in-chief of “The Toy Book”. “Smaller retailers did not have the inventory jam up that the big boxes have.”

Worldwide gross billings for Barbie, which represents amounts invoiced to customers, fell 41%, while Hot Wheels’ billings rose only 1%.

Excluding one-time items, Mattel lost 24 cents per share in the quarter ended March 31 compared to 8 cents adjusted profit a year ago, while analysts estimated a 19-cents loss.

See also  ‘Genocide Barbie’: Mia Khalifa Reups Old Insult For Gal Gadot As She Hits The Red Carpet

The company, however, stuck to its full-year net sales and adjusted profit forecasts and said it expects inflation to moderate in 2023.

Reporting by Granth Vanaik in Bengaluru; Editing by Arun Koyyur

: .

Granth Vanaik

Thomson Reuters

Granth reports on the North American Consumer and Retail sector, covering a broad range of companies from consumer packaged goods and restaurants to department stores and apparel retailers. Granth’s work on the website usually appears on the Retail & Consumer page of Reuters Business section. He holds a post-graduate degree in international relations and area studies and has previously worked as a research analyst.

Barbie costs cut loss Maker Mattel Orders retailers rise swings
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