CAA has signed Alix Traeger, the popular food and lifestyle content creator, for representation.
Traeger began her career working for Tasty, the Buzzfeed brand dedicated to food coverage with an emphasis on video. She began at the company in 2016 as an intern, and eventually rose to a lead producer and host role, working on brand franchises including “I Draw, You Cook,” “Eat Your Screen,” “Can You Follow a Recipe in a Different Language?,” “Behind Tasty” and “Make it Fancy.”
Traeger became a breakout name among Tasty talent, and left the brand to become an independent content creator in 2019. Though she continued to producing content for Tasty on a freelance bases, Traeger now develops and and publishes recipes while producing social media content centered on food and lifestyle.
Along with her girlfriend Zoya Biglary, Traeger now serves as host of “Star Dish,” a series on Gordon Ramsay and Fox’s digital network Bite. In the series, which premiered on Sept. 14, Traeger and Biglary create recipes based on astrology logical signs. She also serves as chief creative officer of Fysh Foods, a company that producers plant-based raw fish alternatives intended for sushi, ceviche, lox and more, which was founded by Biglary.
Additionally, Traeger has appeared on “Target Takes On,” a how-to webseries that featured Target products. Her other brand partnerships have included Kraft, General Mills, Capital One, and Coca-Cola. The Cheesecake Factory added a delivery exclusive “hack” to its menu after Traeger and Biglary posted about a substitution they requested on a the restaurant chain’s Caesar salad.
Traeger continues to be represented by Settebello Entertainment.