As Ever, launched as Markle’s personal lifestyle and homeware brand, has become central to her post-royal business ambitions.
The company describes itself online as “more than a brand – it’s a love language.”
The website states: “Created by Meghan, Duchess of Sussex, As Ever welcomes you to a collection of products, each inspired by her long-lasting love of cooking, entertaining, and hostessing with ease.”
The Duchess has increasingly embraced lifestyle entrepreneurship since stepping back from senior royal duties alongside Harry in 2020.
The couple now live in Montecito, California, with their children Archie, seven, and Lilibet, four, while continuing to balance media projects, philanthropy, and commercial ventures under their Archewell umbrella.