• Home
  • Politics
  • Health
  • World
  • Business
  • Finance
  • Tech
  • More
    • Sports
    • Entertainment
    • Lifestyle
What's Hot

Trump Announces First Post-Tariff Trade Deal

May 8, 2025

100 Funny Father’s Day Quotes for Hilariously Relatable Humor (and Plenty of Love Too)

May 8, 2025

Top 10 Benefits Of Acupuncture

May 8, 2025
Facebook Twitter Instagram
  • Contact
  • Privacy Policy
  • Terms & Conditions
Thursday, May 8
Patriot Now NewsPatriot Now News
  • Home
  • Politics

    Security video shows brazen sexual assault of California woman by homeless man

    October 24, 2023

    Woman makes disturbing discovery after her boyfriend chases away home intruder who stabbed him

    October 24, 2023

    Poll finds Americans overwhelmingly support Israel’s war on Hamas, but younger Americans defend Hamas

    October 24, 2023

    Off-duty pilot charged with 83 counts of attempted murder after allegedly trying to shut off engines midflight on Alaska Airlines

    October 23, 2023

    Leaked audio of Shelia Jackson Lee abusively cursing staffer

    October 22, 2023
  • Health

    Disparities In Cataract Care Are A Sorry Sight

    October 16, 2023

    Vaccine Stocks—Including Pfizer, Moderna, BioNTech And Novavax—Slide Amid Plummeting Demand

    October 16, 2023

    Long-term steroid use should be a last resort

    October 16, 2023

    Rite Aid Files For Bankruptcy With More ‘Underperforming Stores’ To Close

    October 16, 2023

    Who’s Still Dying From Complications Related To Covid-19?

    October 16, 2023
  • World

    New York Democrat Dan Goldman Accuses ‘Conservatives in the South’ of Holding Rallies with ‘Swastikas’

    October 13, 2023

    IDF Ret. Major General Describes Rushing to Save Son, Granddaughter During Hamas Invasion

    October 13, 2023

    Black Lives Matter Group Deletes Tweet Showing Support for Hamas 

    October 13, 2023

    AOC Denounces NYC Rally Cheering Hamas Terrorism: ‘Unacceptable’

    October 13, 2023

    L.A. Prosecutors Call Out Soros-Backed Gascón for Silence on Israel

    October 13, 2023
  • Business

    Trump Announces First Post-Tariff Trade Deal

    May 8, 2025

    Electric Vehicle Sales Nosedive As GOP Takes Buzzsaw To Biden’s Mandate

    May 7, 2025

    Tyson Foods Announces It Will Bend The Knee To Trump Admin’s New Rules

    May 7, 2025

    Federal Reserve Holds Interest Rates Steady Despite Pressure From Trump

    May 7, 2025

    ‘Wait Them Out’: John Kennedy Tells Larry Kudlow One Lie He Suspects China’s Telling US

    May 7, 2025
  • Finance

    Ending China’s De Minimis Exception Brings 3 Benefits for Americans

    April 17, 2025

    The Trump Tariff Shock Should Push Indonesia to Reform Its Economy

    April 17, 2025

    Tariff Talks an Opportunity to Reinvigorate the Japan-US Alliance

    April 17, 2025

    How China’s Companies Are Responding to the US Trade War

    April 16, 2025

    The US Flip-flop Over H20 Chip Restrictions 

    April 16, 2025
  • Tech

    Cruz Confronts Zuckerberg on Pointless Warning for Child Porn Searches

    February 2, 2024

    FTX Abandons Plans to Relaunch Crypto Exchange, Commits to Full Repayment of Customers and Creditors

    February 2, 2024

    Elon Musk Proposes Tesla Reincorporates in Texas After Delaware Judge Voids Pay Package

    February 2, 2024

    Tesla’s Elon Musk Tops Disney’s Bob Iger as Most Overrated Chief Executive

    February 2, 2024

    Mark Zuckerberg’s Wealth Grew $84 Billion in 2023 as Pedophiles Target Children on Facebook, Instagram

    February 2, 2024
  • More
    • Sports
    • Entertainment
    • Lifestyle
Patriot Now NewsPatriot Now News
Home»Tech»Internet Giant ‘Tunes’ Advertising Auctions to to Meet Revenue Targets
Tech

Internet Giant ‘Tunes’ Advertising Auctions to to Meet Revenue Targets

September 21, 2023No Comments2 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email
Share
Facebook Twitter LinkedIn Pinterest Email

In the ongoing federal antitrust trial against Google, the internet giant’s Vice President for Advertising Products, Jerry Dischler, revealed that the company has been “adjusting” its advertising auctions to meet revenue targets, sometimes raising ad prices by up to five percent.

Bloomberg reports that as the federal antitrust trial against Google intensifies, new revelations have come to light about the company’s advertising practices. Jerry Dischler, vice president for advertising products, testified that Google frequently changes its ad auction mechanisms, including the cost and minimum spending on ads, to meet revenue targets. These adjustments, known internally as “tunings,” can lead to an increase in ad prices by as much as 5 percent.

“We tend not to tell advertisers about pricing changes,” Dischler said during his testimony. This lack of transparency has raised ethical concerns among industry experts and advertisers alike. In a 2019 email, Dischler and his team discussed “shaking the cushions” to find potential changes that would help Google meet its quarterly revenue targets. “My goal was to get creative so we could meet our quota,” Dischler added.

The Justice Department alleges that Google has illegally maintained a monopoly over online search by paying billions of dollars to web browsers and smartphone manufacturers. These deals ensure that Google remains the preselected option for users accessing the web. According to Dischler, more than 60 percent of Google’s total revenue, amounting to over $100 billion in 2020, comes from search ads.

In a sworn 2020 interview, Dischler acknowledged that some of these auction changes led to five percent increases for the typical advertiser. He also mentioned that it was “possible” that some changes led to price increases of as much as 10 percent for specific queries. However, Dischler believes that a 15 percent price increase would drive most advertisers to rivals like Facebook or China’s TikTok. “It would be a dangerous thing to do,” he cautioned.

See also  Jury Rules Google Has Illegal Monopoly, Dealing Blow To Tech Giant

One particular change that boosted Google’s revenue was known as RGSP, which switched the auction so the runner-up was given the top advertiser slot, and the actual winner took the second spot. “Otherwise, Amazon always shows up on top,” Dischler explained. While he couldn’t confirm if this led advertisers to place higher bids, he did acknowledge that it increased Google’s revenue.

Read more at Bloomberg here.

Lucas Nolan is a reporter for Breitbart News covering issues of free speech and online censorship.

Advertising Auctions Giant internet Meet revenue Targets Tunes
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

$15 Billion And Climbing: Trump’s Tariffs Deliver Record High Revenue

April 25, 2025

Another Chips Giant Commits To Manufacturing In US

April 15, 2025

Chips Giant Announces It Will Build New Supercomputers Entirely In The US

April 14, 2025

Mortgage Giant Fannie Mae Bends The Knee In Fear Of Being DOGE’d

March 24, 2025
Add A Comment

Leave A Reply Cancel Reply

Top Posts

The Nepali Army’s Growing Business Interests

February 16, 2024

Taylor Swift Delights Over 1 Collaborator’s ‘Brilliant’ Work In Tour Shoutout

March 26, 2023

Biden Puts GOP On Blast Over Expulsion Of Tennessee Democrats

April 7, 2023

High School FB Coach Fired for Praying at Games Given $2M Settlement

March 25, 2023
Don't Miss

Trump Announces First Post-Tariff Trade Deal

Business May 8, 2025

President Donald Trump announced Thursday the U.S. has reached a trade agreement with the U.K.,…

100 Funny Father’s Day Quotes for Hilariously Relatable Humor (and Plenty of Love Too)

May 8, 2025

Top 10 Benefits Of Acupuncture

May 8, 2025

Electric Vehicle Sales Nosedive As GOP Takes Buzzsaw To Biden’s Mandate

May 7, 2025
About
About

This is your World, Tech, Health, Entertainment and Sports website. We provide the latest breaking news straight from the News industry.

We're social. Connect with us:

Facebook Twitter Instagram Pinterest
Categories
  • Business (4,110)
  • Entertainment (4,220)
  • Finance (3,202)
  • Health (1,938)
  • Lifestyle (1,626)
  • Politics (3,084)
  • Sports (4,036)
  • Tech (2,006)
  • Uncategorized (4)
  • World (3,944)
Our Picks

Woody Harrelson Breaks with Hollywood Elites to Endorse Robert F. Kennedy, Jr. for President

August 11, 2023

“All I Wanted to Do Was Shout Out, ‘It’s-Two F—ing-Thirty, A–hole!'”; Gold Star Father of Kabul Airport Bombing Victim Rips Biden for Checking Watch at Dover (Video) | The Gateway Pundit

August 30, 2023

Boston sports radio host suspended without pay over racially ‘insensitive’ joke, and employees ordered to undergo sensitivity training

February 22, 2023
Popular Posts

Trump Announces First Post-Tariff Trade Deal

May 8, 2025

100 Funny Father’s Day Quotes for Hilariously Relatable Humor (and Plenty of Love Too)

May 8, 2025

Top 10 Benefits Of Acupuncture

May 8, 2025
© 2025 Patriotnownews.com - All rights reserved.
  • Contact
  • Privacy Policy
  • Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.