• Home
  • Politics
  • Health
  • World
  • Business
  • Finance
  • Tech
  • More
    • Sports
    • Entertainment
    • Lifestyle
What's Hot

EXCLUSIVE: ‘The Man She Is Today’: European Companies Accused Of ‘Importing’ Woke Ideology

May 29, 2025

‘The Economy Is On Fire!’: Kevin O’Leary Drops Fact Check On CNN Panelists Railing Against Trump’s Economy

May 29, 2025

DeSantis Signs Bill Making Gold And Silver Legal Tender

May 28, 2025
Facebook Twitter Instagram
  • Contact
  • Privacy Policy
  • Terms & Conditions
Saturday, May 31
Patriot Now NewsPatriot Now News
  • Home
  • Politics

    Security video shows brazen sexual assault of California woman by homeless man

    October 24, 2023

    Woman makes disturbing discovery after her boyfriend chases away home intruder who stabbed him

    October 24, 2023

    Poll finds Americans overwhelmingly support Israel’s war on Hamas, but younger Americans defend Hamas

    October 24, 2023

    Off-duty pilot charged with 83 counts of attempted murder after allegedly trying to shut off engines midflight on Alaska Airlines

    October 23, 2023

    Leaked audio of Shelia Jackson Lee abusively cursing staffer

    October 22, 2023
  • Health

    Disparities In Cataract Care Are A Sorry Sight

    October 16, 2023

    Vaccine Stocks—Including Pfizer, Moderna, BioNTech And Novavax—Slide Amid Plummeting Demand

    October 16, 2023

    Long-term steroid use should be a last resort

    October 16, 2023

    Rite Aid Files For Bankruptcy With More ‘Underperforming Stores’ To Close

    October 16, 2023

    Who’s Still Dying From Complications Related To Covid-19?

    October 16, 2023
  • World

    New York Democrat Dan Goldman Accuses ‘Conservatives in the South’ of Holding Rallies with ‘Swastikas’

    October 13, 2023

    IDF Ret. Major General Describes Rushing to Save Son, Granddaughter During Hamas Invasion

    October 13, 2023

    Black Lives Matter Group Deletes Tweet Showing Support for Hamas 

    October 13, 2023

    AOC Denounces NYC Rally Cheering Hamas Terrorism: ‘Unacceptable’

    October 13, 2023

    L.A. Prosecutors Call Out Soros-Backed Gascón for Silence on Israel

    October 13, 2023
  • Business

    EXCLUSIVE: ‘The Man She Is Today’: European Companies Accused Of ‘Importing’ Woke Ideology

    May 29, 2025

    ‘The Economy Is On Fire!’: Kevin O’Leary Drops Fact Check On CNN Panelists Railing Against Trump’s Economy

    May 29, 2025

    DeSantis Signs Bill Making Gold And Silver Legal Tender

    May 28, 2025

    John Deere Announces $20 Billion Plan To Build Up American Manufacturing

    May 28, 2025

    EV Startup Promised To Cut China Ties — Then Reportedly Shared US Data Anyway

    May 27, 2025
  • Finance

    Ending China’s De Minimis Exception Brings 3 Benefits for Americans

    April 17, 2025

    The Trump Tariff Shock Should Push Indonesia to Reform Its Economy

    April 17, 2025

    Tariff Talks an Opportunity to Reinvigorate the Japan-US Alliance

    April 17, 2025

    How China’s Companies Are Responding to the US Trade War

    April 16, 2025

    The US Flip-flop Over H20 Chip Restrictions 

    April 16, 2025
  • Tech

    Cruz Confronts Zuckerberg on Pointless Warning for Child Porn Searches

    February 2, 2024

    FTX Abandons Plans to Relaunch Crypto Exchange, Commits to Full Repayment of Customers and Creditors

    February 2, 2024

    Elon Musk Proposes Tesla Reincorporates in Texas After Delaware Judge Voids Pay Package

    February 2, 2024

    Tesla’s Elon Musk Tops Disney’s Bob Iger as Most Overrated Chief Executive

    February 2, 2024

    Mark Zuckerberg’s Wealth Grew $84 Billion in 2023 as Pedophiles Target Children on Facebook, Instagram

    February 2, 2024
  • More
    • Sports
    • Entertainment
    • Lifestyle
Patriot Now NewsPatriot Now News
Home»Entertainment»Netflix 2023 Upfront: Streamer Hits Scripted Drama Hard When TV Cannot
Entertainment

Netflix 2023 Upfront: Streamer Hits Scripted Drama Hard When TV Cannot

May 18, 2023No Comments4 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email
Netflix 2023 Upfront: Streamer Hits Scripted Drama Hard When TV Cannot
Share
Facebook Twitter LinkedIn Pinterest Email

The upfront presentation that looks most like traditional TV came from a company that likes to tell investors, advertisers and consumers how it’s leapfrogging that entire business.

Netflix on Wednesday showed dozens of scripted series and movies that could support advertising — if only Madison Avenue would take a chance and bet on its nascent efforts to sell commercials. Arnold Schwarzenegger. Chris Hemsworth and Julia Roberts were only some of the actors whose efforts could be tied to advertising. Counterparts like NBCUniversal and Fox Corp. were hard-pressed to do the same earlier this week.

“We are just getting started,” said Peter Naylor, vice president of global advertising sales at Netflix.

The streaming giant tried to articulate its advertising plan, which media buyers say remains in its infancy and is not likely to generate the millions of consumer impressions that big advertisers need to make cash registers ring — at least not in the near term. Executives, for the most part, didn’t push back on that notion. Instead, they told viewers of a streamed presentation — the company scuttled a live event it had planned to hold at New York City’s Paris Theater — that they ought to invest in their future by striking deals with Netflix now.

Read some of the key takeaways from the presentation below:

What writers strike?

Netflix has taken a lot of rhetorical fire in the early days of the Hollywood writers strike. The company’s model-changing business, which doles out a smaller cycle of episodes per program, is viewed as one of the biggest reasons writers are having a harder time making ends meet in a digital world. Indeed, one of the causes of the company’s abrupt decision to cancel its New York event was a looming protest outside by a WGA-organized group. The conflict never came up as Netflix ran a seemingly endless series of clips from scripted programs like “Bridgerton,” “Stranger Things” and “Extraction 2.” The company even featured an interview with creators Anthony and Joseph Russo, who currently have a series out with Amazon Prime Video, but also have highly anticipated work in the pipeline with Netflix.

See also  Queen Lead Singer Adam Lambert Says Anti-Grooming Laws Aimed at Stopping Drag Shows from Bringing ‘Light to the World’

Global customers

One of the knocks on the Netflix ad-supported tier is that it reaches only 1 million subscribers in the U.S. — and maybe less. On Wednesday, however, Netflix told viewers that it had 5 million subscribers around the world who had opted to watch ads, an enticing statistic if a marketer has a commercial idea that is applicable to consumers from around the world in a single time frame. Most do not.

Something very old, and something very new.

Ted Sarandos, the company’s co-CEO, told advertisers that Netflix had already changed the way people watch TV and video, and suggested Netflix would help them do the same with commercials. The executive described one ad format, for example, that would be akin to “a 30 minute commercial” that “plays out over several days” and follows subscribers as they watch different shows on the service. “This isn’t going to happen overnight, and maybe not even next year,” he said. “It’s just one idea.” But he also said he hoped Netflix could pioneer a Madison Avenue breakthrough like putting an ad before a movie that a consumer watches on DVDs or VHS tapes –perhaps one of the most annoying commercial formats ever designed.

Cause and ‘effect’

Executives played upon the phenomenon known as “The Netflix Effect” time and again during their presentation, enticing marketers with the idea that Netflix has been instrumental in creating new moments and trends in popular culture — and could do the same for them. Netflix staffers played up what the service had done for songs from Kate Bush and Lady Gaga, the concept of binge-watching and even the “Skip Intro” button.

See also  'Running Twitter Is Hard:' Jack Dorsey Chimes in Elon Musk's Limits on Viewing Tweets
drama Hard hits Netflix Scripted Streamer Upfront
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

Work Hard, Play Real: Balancing Ambition with Authentic Intimacy

April 9, 2025

160 Motivational Quotes for Students on Exams, Success and Working Hard (and Smart)

March 11, 2025

Easy Mode vs Hard Mode

January 27, 2025

120 Hard Work Quotes for Motivation, Positive Energy and Success

January 15, 2025
Add A Comment

Leave A Reply Cancel Reply

Top Posts

REPORT: All-Pro Right-Tackle Lane Johnson Agrees To Massive Contract Extension With Philadelphia Eagles

March 24, 2023

Ian Happ Hits Willson Contreras In Head With Backswing. Miles Mikolas Then Gets Ejected For Revenge

July 29, 2023

Palantir expects 2023 to be first profitable year, shares soar

February 14, 2023

California Caucus Asks Studios to Explain Black Women Executives Exits

July 14, 2023
Don't Miss

EXCLUSIVE: ‘The Man She Is Today’: European Companies Accused Of ‘Importing’ Woke Ideology

Business May 29, 2025

Consumers’ Research issued a “Woke Alert” on Thursday warning American shoppers that three European companies…

‘The Economy Is On Fire!’: Kevin O’Leary Drops Fact Check On CNN Panelists Railing Against Trump’s Economy

May 29, 2025

DeSantis Signs Bill Making Gold And Silver Legal Tender

May 28, 2025

John Deere Announces $20 Billion Plan To Build Up American Manufacturing

May 28, 2025
About
About

This is your World, Tech, Health, Entertainment and Sports website. We provide the latest breaking news straight from the News industry.

We're social. Connect with us:

Facebook Twitter Instagram Pinterest
Categories
  • Business (4,136)
  • Entertainment (4,220)
  • Finance (3,202)
  • Health (1,938)
  • Lifestyle (1,645)
  • Politics (3,084)
  • Sports (4,036)
  • Tech (2,006)
  • Uncategorized (4)
  • World (3,944)
Our Picks

Ketamine clinics’ struggle a warning for psychedelic therapy

May 16, 2023

More Investors Bet Inflation Is Here To Stay Amid Disappointing Price Data

February 14, 2024

REPORT: Hasan Minhaj’s Alleged Racial Lies May Have Ended His Chances To Host ‘The Daily Show’

September 29, 2023
Popular Posts

EXCLUSIVE: ‘The Man She Is Today’: European Companies Accused Of ‘Importing’ Woke Ideology

May 29, 2025

‘The Economy Is On Fire!’: Kevin O’Leary Drops Fact Check On CNN Panelists Railing Against Trump’s Economy

May 29, 2025

DeSantis Signs Bill Making Gold And Silver Legal Tender

May 28, 2025
© 2025 Patriotnownews.com - All rights reserved.
  • Contact
  • Privacy Policy
  • Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.