• Home
  • Politics
  • Health
  • World
  • Business
  • Finance
  • Tech
  • More
    • Sports
    • Entertainment
    • Lifestyle
What's Hot

Trump Announces First Post-Tariff Trade Deal

May 8, 2025

100 Funny Father’s Day Quotes for Hilariously Relatable Humor (and Plenty of Love Too)

May 8, 2025

Top 10 Benefits Of Acupuncture

May 8, 2025
Facebook Twitter Instagram
  • Contact
  • Privacy Policy
  • Terms & Conditions
Friday, May 9
Patriot Now NewsPatriot Now News
  • Home
  • Politics

    Security video shows brazen sexual assault of California woman by homeless man

    October 24, 2023

    Woman makes disturbing discovery after her boyfriend chases away home intruder who stabbed him

    October 24, 2023

    Poll finds Americans overwhelmingly support Israel’s war on Hamas, but younger Americans defend Hamas

    October 24, 2023

    Off-duty pilot charged with 83 counts of attempted murder after allegedly trying to shut off engines midflight on Alaska Airlines

    October 23, 2023

    Leaked audio of Shelia Jackson Lee abusively cursing staffer

    October 22, 2023
  • Health

    Disparities In Cataract Care Are A Sorry Sight

    October 16, 2023

    Vaccine Stocks—Including Pfizer, Moderna, BioNTech And Novavax—Slide Amid Plummeting Demand

    October 16, 2023

    Long-term steroid use should be a last resort

    October 16, 2023

    Rite Aid Files For Bankruptcy With More ‘Underperforming Stores’ To Close

    October 16, 2023

    Who’s Still Dying From Complications Related To Covid-19?

    October 16, 2023
  • World

    New York Democrat Dan Goldman Accuses ‘Conservatives in the South’ of Holding Rallies with ‘Swastikas’

    October 13, 2023

    IDF Ret. Major General Describes Rushing to Save Son, Granddaughter During Hamas Invasion

    October 13, 2023

    Black Lives Matter Group Deletes Tweet Showing Support for Hamas 

    October 13, 2023

    AOC Denounces NYC Rally Cheering Hamas Terrorism: ‘Unacceptable’

    October 13, 2023

    L.A. Prosecutors Call Out Soros-Backed Gascón for Silence on Israel

    October 13, 2023
  • Business

    Trump Announces First Post-Tariff Trade Deal

    May 8, 2025

    Electric Vehicle Sales Nosedive As GOP Takes Buzzsaw To Biden’s Mandate

    May 7, 2025

    Tyson Foods Announces It Will Bend The Knee To Trump Admin’s New Rules

    May 7, 2025

    Federal Reserve Holds Interest Rates Steady Despite Pressure From Trump

    May 7, 2025

    ‘Wait Them Out’: John Kennedy Tells Larry Kudlow One Lie He Suspects China’s Telling US

    May 7, 2025
  • Finance

    Ending China’s De Minimis Exception Brings 3 Benefits for Americans

    April 17, 2025

    The Trump Tariff Shock Should Push Indonesia to Reform Its Economy

    April 17, 2025

    Tariff Talks an Opportunity to Reinvigorate the Japan-US Alliance

    April 17, 2025

    How China’s Companies Are Responding to the US Trade War

    April 16, 2025

    The US Flip-flop Over H20 Chip Restrictions 

    April 16, 2025
  • Tech

    Cruz Confronts Zuckerberg on Pointless Warning for Child Porn Searches

    February 2, 2024

    FTX Abandons Plans to Relaunch Crypto Exchange, Commits to Full Repayment of Customers and Creditors

    February 2, 2024

    Elon Musk Proposes Tesla Reincorporates in Texas After Delaware Judge Voids Pay Package

    February 2, 2024

    Tesla’s Elon Musk Tops Disney’s Bob Iger as Most Overrated Chief Executive

    February 2, 2024

    Mark Zuckerberg’s Wealth Grew $84 Billion in 2023 as Pedophiles Target Children on Facebook, Instagram

    February 2, 2024
  • More
    • Sports
    • Entertainment
    • Lifestyle
Patriot Now NewsPatriot Now News
Home»Entertainment»Prophet of India’s Next Video Revolution
Entertainment

Prophet of India’s Next Video Revolution

September 29, 2023No Comments3 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email
Uday Shankar
Share
Facebook Twitter LinkedIn Pinterest Email


Uday Shankar, the former head of Disney in India, says that “limitless” changes to the Indian media landscape may soon leave behind conventional ideas of television and video.

The great disruptor is JioCinema, part of Mukesh Ambani’s Reliance Industries conglomerate, and in which Shankar is a major investor. JioCinema, which operates streaming services, and is allied with Viacom18, sits alongside the cluster of Jio companies that have, in just a matter of years, exploded the cellular telephony business in India and are doing the same with broadband internet access and video.

“JioCinema is trying to lead the development of video. The limitations of television have been exposed now, though some people refuse to see them,” said Shankar this week, speaking at the APOS convention in Indonesia. “The data revolution gave us opportunity.”

He explained that the recent arrival of mobile broadband meant that for half of the Indian population, their first screen experience was on a mobile device. It has impacted the provision of social services, medicine and entertainment, among other things.

The vast differences between the entertainment and media tastes of those newcomers and the privileged and internationalized elites who were early adopters of Disney’s Star pay-TV platform or global streamers such as Netflix, are too much to bridge, Shankar asserted.

“It is impossible to cater to the content aspirations of 1.4 billion people. Now is the time to create an alternative to television on one app, though I want to avoid terms like ‘bouquet’ and ‘aggregation’,” Shankar said.

“Content is the biggest holdback. Much of it does not work. [Something that is limited to 2-5% of the population is pointless. Content has to be decentralized,” Shankar said.

See also  Woman Allegedly Streams The Murder Of Her Husband On Facebook Live

JioCinema has begun attracting up eyeballs by carrying free-of-charge the IPL cricket, which Shankar called “super premium.” “We got into the business inside the last year. We wanted to unblock access. There was a belief that even cricket had hit a plateau. In fact we turned the construct on its head. TV was [traditionally] the dominant platform for sport. That is no longer true.”

Having played a calling card, for which Viacom18 and Jio paid $3 billion, now comes a process of adding on other services – some produced in-house, and more likely to be aggregated. Such as HBO.

“We are spending wisely on relevant original content,” said Shankar, asserting that the company will also “be the destination for most creative and talented people who want to break on the platform – irrespective of geography or language.”

Shankar uses the vocabulary of a revolutionary, describing the JioCinema company as an “alternative media business” within India’s newly connected universe. “We still have a lot of work to do on technology personalization, to “decentralize the content funnel” and “change the revenue models,” said Shankar. It was heady stuff, but he cited previous success introducing different language commentary for cricket while at Disney and professed “great respect” for the AVOD viewer.

“I’m critical of the caste system of SVOD and AVOD. It was disrespectful and showed a poor understanding of the market in India, which is still income sensitive and where payment mechanisms were not good.

“We are not setting up a high-end boutique store,” but a marketplace full of different products, he insisted.

See also  In Must See Video, Rachel Maddow Lays Out The Stakes For Trump In 2024
Indias Prophet Revolution Video
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

India’s Coal Phasedown Needs a Balanced Socio-economic Framework

April 15, 2025

India’s Trade Recalibrations in the Age of Uncertainty

March 25, 2025

India’s AI Awakening 

March 25, 2025

How Video Chats Support Mental Wellbeing And Social Connections

March 7, 2025
Add A Comment

Leave A Reply Cancel Reply

Top Posts

Tory Lanez Breaks His Silence After Being Sentenced To 10 Years In Jail

August 12, 2023

SIRI, CTAS, UNFI and more

September 27, 2023

US court sets Oct. 23 start for Citgo share auction process

July 22, 2023

This Daily Diamond Facial Has My Skin *Glowing*

January 20, 2024
Don't Miss

Trump Announces First Post-Tariff Trade Deal

Business May 8, 2025

President Donald Trump announced Thursday the U.S. has reached a trade agreement with the U.K.,…

100 Funny Father’s Day Quotes for Hilariously Relatable Humor (and Plenty of Love Too)

May 8, 2025

Top 10 Benefits Of Acupuncture

May 8, 2025

Electric Vehicle Sales Nosedive As GOP Takes Buzzsaw To Biden’s Mandate

May 7, 2025
About
About

This is your World, Tech, Health, Entertainment and Sports website. We provide the latest breaking news straight from the News industry.

We're social. Connect with us:

Facebook Twitter Instagram Pinterest
Categories
  • Business (4,110)
  • Entertainment (4,220)
  • Finance (3,202)
  • Health (1,938)
  • Lifestyle (1,626)
  • Politics (3,084)
  • Sports (4,036)
  • Tech (2,006)
  • Uncategorized (4)
  • World (3,944)
Our Picks

Ohio special election August 2023: Issue 1 is attracting millions

July 27, 2023

ChatGPT meets Robinhood? New app features AI-powered portfolio mentor

April 27, 2023

Trump To Be Booked At The Fulton County Jail Just Like Any Other Perp

August 16, 2023
Popular Posts

Trump Announces First Post-Tariff Trade Deal

May 8, 2025

100 Funny Father’s Day Quotes for Hilariously Relatable Humor (and Plenty of Love Too)

May 8, 2025

Top 10 Benefits Of Acupuncture

May 8, 2025
© 2025 Patriotnownews.com - All rights reserved.
  • Contact
  • Privacy Policy
  • Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.