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Home»Business»Renault cannot afford discount race with Tesla, Chinese peers, executive says
Business

Renault cannot afford discount race with Tesla, Chinese peers, executive says

September 3, 2023No Comments1 Min Read
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VivaTech conference dedicated to innovation and startups in Paris

The logo of Renault is seen at the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 15, 2023. REUTERS/Gonzalo Fuentes/File Photo Acquire Licensing Rights

MUNICH, Sept 3 (Reuters) – Renault (RENA.PA) cannot afford to enter a discount race with Tesla (TSLA.O) or Chinese rivals, the French carmaker’s head of engineering told journalists at the IAA Munich car show.

“The good strategy is to maintain prices and to adjust fixed costs,” Gilles Le Borgne said.

Renault’s high exposure to Europe makes it one of the most exposed names to new competition from Tesla and Chinese rivals in electric vehicles, UBS wrote in a note this week.

Reporting by Gilles Guillaume; Writing by Christoph Steitz; Editing by Paul Simao

: .

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See also  Almost A Quarter Of All Jobs ‘Added’ In 2023 Didn’t Actually Exist
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