TelevisaUnivison aims to bolster its sports schedule in unique ways, adding Spanish-language telecasts of Super Bowl LXI and the Formula 1 Las Vegas Grand Prix as the Spanish-language media giant aims to deliver broad swaths of harder-to-reach audiences to advertisers.
The company said Tuesday it planned to broadcast a Spanish-language version of Super Bowl LXI as part of a sublicensing agreement with Disney’s ESPN, which has rights to the 2027 game. Univision will also air the Formula 1 Las Vegas Grand Prix in November as part of a partnership with Apple, which has a deal to televise that league’s racing events. The company is also digging deeper into soccer, striking its first deal with CONMEBOL Libertadores and CONMEBOL Sudamericana, and renewing its rights for CONCACAF’s Gold Cup and Nations League. The company has also extended its rights deal for Mexican National Team matches through 2034.
TelevisaUnivision will collaborate with MrBeast Partnership on a creator-driven event developed in partnership with the Gold Cup.
“We are really investing in sports because we know our partners and advertisers want that,” says John Koczak, president of U.S. advertising sales and marketing at TelevisaUnivision, during a recent interview.
The Super Bowl telecast follows a similar arrangement Univision struck with the NFL in 2024.
The announcements come as part of the TV industry’s annual “upfront” marketplace, when media companies strive to sell the bulk of their commercial inventory ahead of their next cycle of programming. TelevisaUnivision has long worked to cast itself as a place where advertisers can reach a concentrated group of Spanish-speaking consumers in the U.S., and has worked in recent years to woo ad dollars from sectors that haven’t always courted the demographic, including financial-services firms and pharmaceutical marketers.
While Univision will continue to feature the highly dramatic telenovelas for which it is best known, the network is augmenting its schedule in areas that are certain to draw broader crowds, including sports. But it is also creating a broader series of spectacles tied to music, including “SESSIONS by ViX Música,” a new series featuring major Latin artists and top content creators designed for the company’s bespoke ViX streaming service. The company has also launched a new venture with Marc Anthony that aims to amplify Latin culture through the development of new music properties, original long-form video content and strategic lifestyle ventures across music, hospitality, and fashion.
There is also growing focus on streaming content. TelevisaUnivision plans to produce more than 100 new short-form vertical titles, known as ViX MicrOs, in 2026. The company says the shorts have delivered more than 1 billion views since their launch in July 2025, with the most-watched title reaching more than 160 million views alone.