Country music legend Travis Tritt announced Wednesday that he is dropping all Anheuser-Busch products from his tour.
“I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same,” Tritt revealed on Twitter.
According to Tritt, other country music artists are taking the same action as he is, but they aren’t announcing it publicly “for fear of being ridiculed and cancelled.” But Tritt declared, “I have no such fear.”
Tritt even offered a suggestion as to why Anheuser-Busch felt it was a good idea to sponsor Mulvaney: because the company is now owned by a European company.
“In full disclosure, I was on a tour sponsored by Budweiser in the 90’s. That was when Anheuser-Busch was American owned,” he said. “A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame.”
The announcement comes after Bud Light sponsored trans activist Dylan Mulvaney, igniting a firestorm of controversy resulting in a mass boycott of Bud Light and Anheuser-Busch. The company not only sponsored Mulvaney, but celebrated his gender transition with custom packs of beer to mark his “365 Days of Girlhood.”
The company that owns Bud Light is officially known as Anheuser-Busch InBev SA/NV; it is based in Belgium. The company boasts more than 600 beer brands in its portfolio across 150 countries. Anheuser-Busch was purchased by InBev in 2008.
What has AB said?
Anheuser-Busch responded to outrage on Monday, defending its sponsorship of Mulvaney.
The statement said:
Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points. From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.
Anheuser-Busch, however, has not responded to the growing number of celebrities dumping their associations with Bud Light and other Anheuser-Busch products over its sponsorship with Mulvaney.
Rock artist Kid Rock also made headlines this week when he shot cases of Bud Light beer to demonstrate his displeasure with Anheuser-Busch’s sponsorship.
“F*** Bud Light, and f*** Anheuser-Busch,” Kid Rock said in a video. “Have a nice day!”
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