• Home
  • Politics
  • Health
  • World
  • Business
  • Finance
  • Tech
  • More
    • Sports
    • Entertainment
    • Lifestyle
What's Hot

Trump Announces First Post-Tariff Trade Deal

May 8, 2025

100 Funny Father’s Day Quotes for Hilariously Relatable Humor (and Plenty of Love Too)

May 8, 2025

Top 10 Benefits Of Acupuncture

May 8, 2025
Facebook Twitter Instagram
  • Contact
  • Privacy Policy
  • Terms & Conditions
Friday, May 9
Patriot Now NewsPatriot Now News
  • Home
  • Politics

    Security video shows brazen sexual assault of California woman by homeless man

    October 24, 2023

    Woman makes disturbing discovery after her boyfriend chases away home intruder who stabbed him

    October 24, 2023

    Poll finds Americans overwhelmingly support Israel’s war on Hamas, but younger Americans defend Hamas

    October 24, 2023

    Off-duty pilot charged with 83 counts of attempted murder after allegedly trying to shut off engines midflight on Alaska Airlines

    October 23, 2023

    Leaked audio of Shelia Jackson Lee abusively cursing staffer

    October 22, 2023
  • Health

    Disparities In Cataract Care Are A Sorry Sight

    October 16, 2023

    Vaccine Stocks—Including Pfizer, Moderna, BioNTech And Novavax—Slide Amid Plummeting Demand

    October 16, 2023

    Long-term steroid use should be a last resort

    October 16, 2023

    Rite Aid Files For Bankruptcy With More ‘Underperforming Stores’ To Close

    October 16, 2023

    Who’s Still Dying From Complications Related To Covid-19?

    October 16, 2023
  • World

    New York Democrat Dan Goldman Accuses ‘Conservatives in the South’ of Holding Rallies with ‘Swastikas’

    October 13, 2023

    IDF Ret. Major General Describes Rushing to Save Son, Granddaughter During Hamas Invasion

    October 13, 2023

    Black Lives Matter Group Deletes Tweet Showing Support for Hamas 

    October 13, 2023

    AOC Denounces NYC Rally Cheering Hamas Terrorism: ‘Unacceptable’

    October 13, 2023

    L.A. Prosecutors Call Out Soros-Backed Gascón for Silence on Israel

    October 13, 2023
  • Business

    Trump Announces First Post-Tariff Trade Deal

    May 8, 2025

    Electric Vehicle Sales Nosedive As GOP Takes Buzzsaw To Biden’s Mandate

    May 7, 2025

    Tyson Foods Announces It Will Bend The Knee To Trump Admin’s New Rules

    May 7, 2025

    Federal Reserve Holds Interest Rates Steady Despite Pressure From Trump

    May 7, 2025

    ‘Wait Them Out’: John Kennedy Tells Larry Kudlow One Lie He Suspects China’s Telling US

    May 7, 2025
  • Finance

    Ending China’s De Minimis Exception Brings 3 Benefits for Americans

    April 17, 2025

    The Trump Tariff Shock Should Push Indonesia to Reform Its Economy

    April 17, 2025

    Tariff Talks an Opportunity to Reinvigorate the Japan-US Alliance

    April 17, 2025

    How China’s Companies Are Responding to the US Trade War

    April 16, 2025

    The US Flip-flop Over H20 Chip Restrictions 

    April 16, 2025
  • Tech

    Cruz Confronts Zuckerberg on Pointless Warning for Child Porn Searches

    February 2, 2024

    FTX Abandons Plans to Relaunch Crypto Exchange, Commits to Full Repayment of Customers and Creditors

    February 2, 2024

    Elon Musk Proposes Tesla Reincorporates in Texas After Delaware Judge Voids Pay Package

    February 2, 2024

    Tesla’s Elon Musk Tops Disney’s Bob Iger as Most Overrated Chief Executive

    February 2, 2024

    Mark Zuckerberg’s Wealth Grew $84 Billion in 2023 as Pedophiles Target Children on Facebook, Instagram

    February 2, 2024
  • More
    • Sports
    • Entertainment
    • Lifestyle
Patriot Now NewsPatriot Now News
Home»Tech»X/Twitter Suffers Decline in Active Users, Advertisers During Elon Musk’s First Year as Owner
Tech

X/Twitter Suffers Decline in Active Users, Advertisers During Elon Musk’s First Year as Owner

October 28, 2023No Comments3 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email
Share
Facebook Twitter LinkedIn Pinterest Email

In the year since Elon Musk’s acquisition of the social media platform formerly known as Twitter, now renamed “X,” there has been a significant drop in both user engagement and advertising revenue.

The Washington Post reports that after Elon Musk took the reins of Twitter a year ago, both the billionaire himself and his admirers had high hopes and a vision to transform the platform, resulting in a surge in popularity and value. However, recent data paints a different picture.

Elon Musk satanic costume

Elon Musk’s Halloween costume (Taylor Hill /Getty)

X/Twitter, has experienced a significant loss of users and advertisers during the first year under Elon Musk’s ownership, according to recent data. This decline is evident in several key metrics. Global app downloads for X have plummeted by approximately 38 percent between October 2022 and September 2023 according to an analysis by Sensor Tower. In the U.S. alone, mobile app downloads saw a sharper decline, falling by 57 percent during the same period. Another app analysis firm, Data.AI, has released similar figures.

Furthermore, the platform’s monthly active Android users have decreased, with a drop of 14.8 percent globally and 17.8 percent for U.S. mobile users year-over-year for September according to SimilarWeb. Another concerning statistic is the increase in user churn, or users who stop using the app, which has surged by more than 30 percent year-over-year as of September 2023 per Sensor Tower.

Breitbart News reported this week on other user data demonstrating a worrying drop in engagement on X/Twitter:

Twitter has lost approximately 13 percent of its daily active users since Musk bought the company in October 2022, and the platform’s rebrand from Twitter to X has only accelerated the decline, according to data obtained by The Wrap.

Users who are still on X/Twitter, however, remain engaged on the social media platform. As for Threads, Mark Zuckerberg’s “sanely run” Twitter clone, it has proven to be a nonfactor, the report added.

The platform’s daily user base reportedly declined from an estimated 140 million users to 121 million under Musk’s direction. There is also a widening gap between people who check the app daily vs. monthly.

Notably, Musk rebranded Twitter in July, turning it into X. This caused “serious harm” to the company, the Wrap reported, noting that X went on to lose more than 5 percent of it daily users in both August and September. Breitbart News previously reported that branding experts called Musk’s name change “completely irrational.”

On the advertising front, the platform has faced challenges as well. A decrease in user engagement combined with concerns about brand safety and misinformation has deterred advertisers. According to recent data, X/Twitter’s advertising business has experienced a sharper decline than other tech firms in the past year. This decline in advertising is significant, with reports indicating that the company’s U.S. ad business was down by 60 percent.

See also  Tesla's Stock Price Craters 11% After Elon Musk Forecasts 'Notably Lower' Growth in 2024

However, not all is bleak for X/Twitter. Some positive trends have emerged, such as a spike in traffic to Elon Musk’s personal profile and posts, which saw an impressive 96 percent year-over-year increase in September.

Read more at the Washington Post here.

Lucas Nolan is a reporter for Breitbart News covering issues of free speech and online censorship.

Active advertisers Decline Elon Musks Owner Suffers users XTwitter Year
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

Top Cultural Festivals To See In Pakistan This Year

April 29, 2025

Harley-Davidson’s Woke European CEO To Retire After Decline In Sales

April 9, 2025

Trump Admin Greenlights Installation Of Elon Musk’s Starlink On United Airlines Planes

April 1, 2025

Big Pharma Tax Loophole Costs Americans Over $1 Billion Per Year, According To Recent Study

March 19, 2025
Add A Comment

Leave A Reply Cancel Reply

Top Posts

Company Claims It Will Replace Humans on TV News with AI-Generated Anchors

December 29, 2023

Crafty photographer catches Biden’s cheat sheet showing advance knowledge of reporter’s question

April 27, 2023

‘The View’ co-hosts melt down after Democrats turn on Kamala Harris for the 2024 ticket: ‘I don’t know what the hell is wrong!’

March 14, 2023

Foxconn Founder Terry Gou Launches Campaign for Taiwanese Presidency

August 30, 2023
Don't Miss

Trump Announces First Post-Tariff Trade Deal

Business May 8, 2025

President Donald Trump announced Thursday the U.S. has reached a trade agreement with the U.K.,…

100 Funny Father’s Day Quotes for Hilariously Relatable Humor (and Plenty of Love Too)

May 8, 2025

Top 10 Benefits Of Acupuncture

May 8, 2025

Electric Vehicle Sales Nosedive As GOP Takes Buzzsaw To Biden’s Mandate

May 7, 2025
About
About

This is your World, Tech, Health, Entertainment and Sports website. We provide the latest breaking news straight from the News industry.

We're social. Connect with us:

Facebook Twitter Instagram Pinterest
Categories
  • Business (4,110)
  • Entertainment (4,220)
  • Finance (3,202)
  • Health (1,938)
  • Lifestyle (1,626)
  • Politics (3,084)
  • Sports (4,036)
  • Tech (2,006)
  • Uncategorized (4)
  • World (3,944)
Our Picks

US Woman Arrested For Poisoning Man’s Drink With Cockroach Spray: Police

August 21, 2023

Lizzo Planning to Countersue Dancers, Lawyer Claims ‘Substantial Evidence’ in Pop Star’s Favor

August 24, 2023

Riley Gaines Threatens ‘Legal Action’ After Alleged Assault At SFU

April 9, 2023
Popular Posts

Trump Announces First Post-Tariff Trade Deal

May 8, 2025

100 Funny Father’s Day Quotes for Hilariously Relatable Humor (and Plenty of Love Too)

May 8, 2025

Top 10 Benefits Of Acupuncture

May 8, 2025
© 2025 Patriotnownews.com - All rights reserved.
  • Contact
  • Privacy Policy
  • Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.