Bud Light is continuing its attempt to pivot from its disastrous Dylan Mulvaney-led ad campaign of earlier this year by launching a new ad featuring NFL legends Peyton Manning and Emmitt Smith.
The ad, announced by Anheuser-Busch on Thursday, will feature Manning and Smith at a bar. Manning decides to buy beers for everyone at the packed bar and distributes them by passing them to fellow drinkers. When it comes time to hurl the last Bud Light, Manning takes aim at one customer who makes a spectacular one-handed grab.
Smith then stands over the fan, signaling touchdown.
Ordering a round of Bud Light’s never looked easier to enjoy, thanks to Peyton Manning & Emmitt Smith
And now, when you post on social with #ScoreASeat & #Sweepstakes, that same Bud Light could send you to Super Bowl LVIII. Learn more here: https://t.co/U5p2ljj3Xj pic.twitter.com/a2VaNekpy8
— Bud Light (@budlight) December 1, 2023
“Experiencing the playoffs or the Super Bowl is a special moment for a fan, and I’m happy that Emmitt and I get to be part of Bud Light’s mission to host their largest ever NFL postseason ticket giveaway,” Manning said in a statement.
Former NFL player Emmitt Smith speaks during an interview on day 3 of SiriusXM At Super Bowl LVI on February 11, 2022 in Los Angeles, California. (Photo by Vivien Killilea/Getty Images for SiriusXM )
Bud Light embraced the transition of transgender activist Dylan Mulvaney earlier this year by putting pictures of Mulvaney on their beer cans. Bud Light drinkers responded to the campaign by no longer drinking Bud Light. Sales plummeted and still lurk 25-30 percent below where they were at this point in 2022.
Peyton Manning speaks to the crowd during a Ring of Honor induction ceremony at halftime of the game between the Washington Football Team and Denver Broncos at Empower Field At Mile High on October 31, 2021 in Denver, Colorado. (Photo by Justin Edmonds/Getty Images)
Bud Light’s attempt to distance itself from Mulvaney is not confined to the NFL. The formerly popular Anheuser Busch brand became the official beer of the UFC in October,