The fast-food giant McDonald’s announced Tuesday that it would resurrect its snack wraps in its U.S. outlets in response to high consumer demand for the item and slow sales.
“It’s back,” McDonald’s USA President Joe Erlinger announced, responding to questions from the company’s fans about returning the iconic item to the menu.
“Fans never gave up on the Snack Wrap, inspiring the ultimate comeback,” McDonald’s said.
“Snack wrap 07.10.2025,” McDonald’s posted on X. The company’s profile banner on X is a screenshot of a fan’s 2023 post that reads, “All I want right now is a McDonald’s snack wrap life just hasn’t been the same since.”
McDonalds are returning Snack Wraps to their menu from July 10th. pic.twitter.com/M9fp4XLqCy
— Pop Base (@PopBase) June 3, 2025
The company called its snack wraps “the most anticipated menu item of the decade” while sharing an archive of inquiries, posts, and concepts from fans that it said was being updated weekly.
The wraps, which will now be made with one of McDonald’s McCrispy Strips, will come in two flavors: spicy and ranch, CNBC reported. (RELATED: McDonald’s Says It’s Changing Its Signature Product And That’s A Good Thing)
The wraps signify McDonald’s foray beyond beef into the so-called “chicken wars” following the success of chicken-restaurant rivals, like Popeyes and Chick-fil-A, according to the outlet. Popeyes announced Monday the rollout of what it called an all-new category of generously sized chicken wraps.
White House ushers plate chicken nuggets from McDonalds, some of the fast food the US president purchased for a ceremony honoring the 2018 College Football Playoff National Champion Clemson Tigers in the State Dining Room of the White House in Washington, DC, January 14, 2019. US President Donald Trump says the White House chefs are furloughed due to the partial government shutdown. (Photo: SAUL LOEB/AFP via Getty Images)
CHICAGO, ILLINOIS – MAY 06: Fast-food chicken sandwiches from McDonald’s, Popeyes Louisiana Kitchen and KFC are shown on May 06, 2021 in Chicago, Illinois. Chicken prices have risen sharply this year as suppliers struggle to keep up with demand, fueled in part, by the popularity of new chicken offerings from fast-food restaurants. (Photo Illustration by Scott Olson/Getty Images)
CHICAGO, ILLINOIS – MAY 06: A chicken sandwich from McDonald’s is shown on May 06, 2021 in Chicago, Illinois. Chicken prices have risen sharply this year as suppliers struggle to keep up with demand, fueled in part, by the popularity of new chicken offerings from fast-food restaurants. (Photo Illustration by Scott Olson/Getty Images)
“The Chicken Wraps are available in three bold variations, for $3.99 each for a whole lot of flavor without breaking the bank,” Popeyes said.
McDonald’s U.S. same-store sales — a measure of how much sales already existing stores made in one year compared to sales in the previous year — fell by 3.6% in the first quarter of 2025 due to bad weather and wary consumer spending, CNBC reported earlier in May. The fall exceeded analysts’ prediction of a 1.7% drop, according to the outlet.
The 3.6% drop is the worst performance of McDonald’s domestic stores since COVID lockdowns drove same-store sales down 8.7% in the second quarter of 2020, the outlet reported.