Luke Bryan‘s next tour stop? Roku City, the virtual cityscape on Roku devices.
On Saturday, Sept. 19 — one day after the release of his ninth studio album, “Signs” — the country star will be featured in an exclusive concert inside Roku City. “Live From Roku City: Luke Bryan” will be available on the Roku platform starting at 12 a.m. PT on Saturday.
Roku City is the animated, neon-hued skyline screensaver on Roku TVs and other devices — which has a broad and engaged fanbase. The streaming platform company is presenting Bryan’s performance as part of its “Live From Roku City” initiative, which turns the cityscape into a stage for music and other programming.
Bryan’s setlist for the Roku City performance will include “Play It Again”; recent single “Country and She Knows It”; and a cover of his all-time favorite TV theme song, “Where Everybody Knows Your Name” from “Cheers.”
“Thank you to the team at Roku for allowing me to share my music with my fans and Roku users in such an exciting and interactive way. I had a blast performing on stage against the iconic Roku City skyline,” Bryan said in a statement.
“Live from Roku City: Luke Bryan” is overseen by Brian Tannenbaum and Randall Bobbitt on behalf of Roku.
“Luke Bryan knows how to turn any stage into a celebration, and we’re thrilled to bring that energy to Roku City,” said Lisa Holme, head of content for Roku Media. “To borrow a line from Luke himself, we didn’t want this night to end. We’re excited to celebrate his new album alongside his fans and create a uniquely Roku experience that brings Luke and his music directly to millions of streamers.”
Roku previously collaborated with Demi Lovato for a “Live From Roku City” performance in October 2025, timed for her “It’s Not That Deep” album release. On Jan. 1 of this year, Roku City streamed a special for “Wicked: For Good,” including a new musical dance performance of “Wonderful,” choreographed by the film’s Christopher Scott, to promote the movie’s availability for digital rental and purchase.