ESPN has lined up its fourth annual “Creator Network” of digital stars who will fan out across the country to promote the 2026 NFL season that is set to culminate with the Super Bowl airing on ESPN for the first time.
The five members of the cohort for this year are, as described by ESPN:
Chase Murman (@theQBplug) TikTok | Instagram | YouTube — Founder of The QB Plug, one of social media’s fastest-growing football brands, known for original quarterback storytelling and athlete-first content that has helped redefine how the next generation consumes football.
Isaac Rochell TikTok | Instagram | YouTube — Former NFL defensive lineman, sports media personality, and creator who combines an authentic player’s perspective with relatable storytelling around sports, fatherhood, and life beyond football.
Simone Scott TikTok | Instagram — Sports creator, host, and reporter who makes football, basketball, and other sports approachable through clear, engaging content that helps fans better understand the games and storylines driving the conversation.
Diana Flores TikTok | Instagram — Captain and quarterback of Mexico’s World Champion National Flag Football Team, global ambassador for the sport, and bilingual creator helping grow flag football’s reach ahead of its Olympic debut at LA28.
Leah Cammarano TikTok — Sports analytics creator and former Carolina Panthers Football Analytics intern who makes advanced football data accessible through engaging, easy-to-understand storytelling.
“This is a major moment in ESPN’s history, and we have an incredible opportunity to tell that story in new and authentic ways,” said Kaitee Daley, ESPN’s senior VP digital, social and streaming content. “Partnering with creators who have built passionate communities through their distinctive voices and storytelling styles will help bring fans closer to the people, culture and highlights that will define the road to ESPN’s first Super Bowl.”
ESPN first established its Creator Network in 2022 as the cable giant sought to embrace new forms of content and promotion for its game coverage and studio shows. The 2026 group will be given broad access to attend college football games, NFL events including the upcoming Super Bowl set for Feb. 14 at Los Angeles’ SoFi Stadium. ESPN and ABC will share the rights to the big game, marking the return of pro football to ABC’s air, some 20 years after the “Monday Night Football” franchise shifted from ABC to ESPN.
ESPN is one of many blue-chip media brands that have worked to harness the power of buzzy creators to produce social media and video content. In the sports context, NBCUniversal brought influencers and creators to help drive conversation around the Milan Cortina Winter Olympics in Italy. In February, the NBA enlisted more than 200 creators to help promote the NBA All-Star Game and All-Star Week events in Los Angeles.
ESPN’s Creator Network is supported by Blue Hour Studios, a social media-focused brand and media strategy agency based in New York.