India’s Epic Studios has partnered with Rusk Media Private Limited (RMPL) to produce 50 original vertical drama series, aiming to build the country’s largest library of owned vertical-drama intellectual property.
The slate will span genres including mythology, drama, mystery, thriller and romance. The series will premiere on Alright! TV, Rusk Media’s platform for original vertical-drama content, combining Epic Studios’ background in television, streaming and film development with Rusk Media’s digital-first distribution reach.
Aditya Pittie, managing director of The Epic Company, said, “Vertical dramas are experiencing massive global and domestic growth, reshaping how content is consumed. For us, this partnership is about driving true scale and building the biggest library of owned vertical-drama IPs in the country. A slate of 50 original series is just the beginning – by the middle of next year, we aim to have over 250 titles, and becoming one of the largest independent IP owners in this space. Partnering with Rusk Media and Alright! TV creates a seamless, one-stop ecosystem that blends powerful storytelling with unprecedented volume.”
Karanvir Sofat, co-founder and chief revenue officer of Rusk Media, cast the deal as a continuation of Alright! TV’s push to build high-quality content for younger Indian audiences, saying, “Epic has been a long-standing partner and this slate collaboration reinforces the commitment to deliver premium, engaging entertainment for digital audiences, that combine compelling storytelling with the pace and accessibility today’s viewers expect.”
The Epic Company, formerly known as IN10 Media Network, is the parent of Epic Studios and is led by Pittie. Epic Studios, itself formerly Juggernaut Productions and MovieVerse Studio, is headed by Vivek Krishnani as CEO of its film division and Samar Khan as CEO of its OTT and TV division.
Rusk Media, founded in 2019, produces mobile-first entertainment aimed at Gen Z and millennial audiences. Beyond Alright! TV, its content reaches viewers through platforms including Amazon MX Player and JioHotstar, alongside its advertising arm, Rusk Ads.