Jelly Roll teamed up with the NHL to deliver “Rise Up,” a gritty anthem to soundtrack the intensity of the 2026 Stanley Cup Playoffs.
The song will be featured in game broadcasts and throughout NHL digital channels, but it is only available to stream on Amazon Music. The video captures the energy and excitement of the playoffs through a series of game highlights and close-up shots of Jelly Roll. The lyrics “one shot” are repeated in the chorus as the camera flics to a clock showing the last seconds remaining in a game.
“This song was written for the guys grinding every night for the Cup,” Jelly Roll said in a statement reported by Billboard.
“This isn’t just the theme song of the NHL Playoffs. This is their song.”
Jelly Roll described the song by saying, “It crawls over your skin, that dirty, swampy, nasty, distorted rock and roll.”
Steve Mayer, president of NHL Content and Events, stated, “Jelly Roll doesn’t just make music. He sets a tone, and it’s exactly right for the Stanley Cup Playoffs,” according to Billboard.
Mayer continued, “Watching him experience the Stanley Cup for the first time was a special moment.”
Tom Winkler, head of publisher, songwriter, and society relations at Amazon Music spoke to the impact of the NHL in society as a whole.
DENVER, COLORADO – MAY 20: Gabriel Landeskog #92 of the Colorado Avalanche scores on Carter Hart #79 of the Vegas Golden Knights during the third period in Game One of the Western Conference Final of the 2026 Stanley Cup Playoffs at Ball Arena on May 20, 2026 in Denver, Colorado. (Photo by Matthew Stockman/Getty Images)
“Amazon Music’s collaboration with the National Hockey League reflects our shared commitment to elevating the Stanley Cup Playoffs as a defining cultural moment,” he said.
“We are amplifying the postseason experience by pairing the electric energy of playoff hockey with original music from marquee artists like Jelly Roll, giving fans a whole new way to feel the game on and off the ice,” he continued, the outlet reported.
A documentary short featuring Jelly Roll and NHL stars Jack Eichel of the Vegas Golden Knights and Seth Jarvis from the Carolina Hurricanes will center around the making of the video. It is slated for release in June, Billboard reported. (RELATED: Police Reportedly Arrest Sugar Ray Leonard’s Son For Violating Restraining Order)
DENVER, COLORADO – MAY 20: Scott Wedgewood #41 of the Colorado Avalanche an William Karlsson #71 of the Vegas Golden Knights battle for the puck during the second period in Game One of the Western Conference Final of the 2026 Stanley Cup Playoffs at Ball Arena on May 20, 2026 in Denver, Colorado. (Photo by Matthew Stockman/Getty Images)
The 2026 NHL playoff series has been narrowed down to the final four.
The Carolina Hurricanes and Montreal Canadiens will face off in the Eastern Conference, and the Colorado Avalanche and Vegas Golden Knights will compete in the Western Conference.