And that’s exactly what Coors Light is doing.
When it comes to the tallboy, the majority of beer drinkers are aware of its existence, and, well, use. With that being said, Coors Light is ratcheting things up with its own tallboy, doing so with the 2026 FIFA World Cup right around the corner.
Tuesday, a new Tallerboy canister was debuted by the beer giant. Taller than a regular tallboy, the limited-edition canister is made to not just hold three full Coors Light cans at one time, but also chill them as well. (RELATED: Caitlin Clark Set To Launch First Signature Shoe In 2026: REPORT)
Coors Light’s new creation is their most recent expansion of the company’s soccer campaign prior to the World Cup, which begins Thursday. Earlier in the summer, the company kicked off “The Cooors Call,” which is a campaign meant to last for the summer and will feature iconic soccer announcer Andrés Cantor, along with his legendary “GOOOOAL” call.
For $30, fans of Coors Light can purchase the Tallerboy at Shop.Coorslight.com, which is releasing June 11, as well as the 18th.
“The Tallerboy is everything ‘The Cooors Call’ stands for, brought to life in physical form,” said Coors Light vice president of marketing Matt Carpenter in a press release.
Coors Light is rolling out a ‘Tallerboy’ for the World Cup that holds THREE beers in it
On sale tomorrow on Coors website pic.twitter.com/BnMt7r8UWL
— OutKick (@Outkick) June 10, 2026
I prefer to just watch the World Cup and bet on it, that’s about as degenerate as I’m getting … but hey, to each their own.