Spring has come early this year, rewarding us with warmer weather, bluer skies, and most exciting of all, the Ulta Semi-Annual Beauty Event. The event is officially underway, and from now until March 28, you can shop a wide selection of best-selling makeup, skin-care, and hair products for 50 percent off. Yes, you read that right. The retailer is offering half-off promos every single day for three weeks. There is just one thing: each of Ulta’s daily deals lasts only 24 hours before jumping back to full price, so there’s no better time than right now to shop.
To help you navigate the sale, you’ll find this week’s best half-off promos—some of which are from Well+Good-vetted brands—below. Also, be sure to bookmark this page as we’ll be updating it through March 20.
Shop the best daily deals at the Ulta Semi-Annual Beauty Event
Best deals of March 11
Biosilk, Silk Therapy Original — $17.00
Originally $33, now $17
Biosilk’s Silk Therapy features hydrolyzed silk protein as its star ingredient, along with moisturizing panthenol (or vitamin B5), to impart instant shine while leaving wet or dry hair softer and smoother.
Grande Cosmetics, GrandeBROW Brow Enhancing Serum — $37.00
Originally $73, now $37
Featuring a potent, ophthalmologist-tested formula, Grande Cosmetics’ brow serum promotes fuller, thicker, and healthier brows. In the brand’s 12-week independent study, most users reported results in four to six weeks.
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Stila, Stay All Day Waterproof Liquid Eye Liner — $12.00
Originally $24, now $12
Stila’s waterproof liquid eyeliner is a best-seller for a reason. Its fine tip applicator allows you to create swift, precise lines, and once applied, it doesn’t smudge or run, even when wearing it for long periods of time.
Sacheu, Lip Liner Stay-N Peel Off Tattoo — $6.00
Originally $12, now $6
Once you line your lips with Sacheu’s Stay-N Peel Off Tattoo, the long-lasting formula won’t budge, smear, or kiss off. Formulated with hyaluronic acid and vitamin E, it also helps keep lips looking soft and supple.
Best deals of March 12
About-Face, Matte Fluid Eye Paint — $8.00
Originally $16, now $8
About-Face’s matte liquid eyeshadow has a pigmented formula that deposits opaque color in a single swipe and once it dries down, it stays right where you want it—on your lids. Shop it in more than 27 fun colors.
DHC, Deep Cleansing Oil Facial Cleanser — $16.00
Originally $32, now $16
DHC’s lightweight cleansing oil can whisk away the most stubborn makeup, including your longest-lasting mascara. Its moisturizing blend of olive oil and vitamin E also leaves skin soft and smooth to the touch.
Redken, Control Hairspray — $14.00
Originally $27, now $14
Redken’s Control Hair Spray not only holds hair in place but also protects hair against frizz-inducing humidity for 24 hours without flaking. Plus, it’s suitable for most hair types, including color-treated hair.
Best deals of March 13
Kopari Beauty, Golden Aura Body Oil — $20.00
Originally $39, now $20
If you want your skin to glow gold, consider Kopari’s body oil. The formula is infused with 24-karat gold flakes and a nourishing hyaluronic acid and antioxidants to impart moisturize as well as shine.
MAC, Pro Longwear Paint Pot Eyeshadow — $12.00
Originally $26, now $12
Makeup artists and beauty enthusiasts alike have long adored MAC’s cream eyeshadow. You can use it on its own, or as a base for other eyeshadows to increase color payoff and longevity.
Smashbox, Photo Finish Correct Anti-Redness Primer — $21.00
Originally $42, now $21
Smashbox’s primers are a cult classic for good reason. Correct cancels out redness, thanks to its green-ish tint and a calming blend of hyaluronic acid, rose, and mushroom. It’s on sale today, with the rest of Smashbox’s primers.
Eva NYC, Healthy Heat Pro-Lite Dryer — $38.00
Originally $75, now $38
This blow dryer has two speed settings and multiple heat settings (including a cool shot feature). It uses infrared heat waves and negative ions to reduce drying time without causing damage, making it gentle on the hair.
Best deals of March 14
Eyeko, Black Magic Mascara Drama & Curl — $12.00
Originally $24, now $12
Eyeko’s Drama & Curl lends a falsies effect to lashes. It lengthens, curls, and separates lashes while coating them in an ultra-black pigment that truly delivers on the drama.
r.e.m. beauty, Interstellar Highlighter Topper — $11.00
Originally $22, now $11
Use the Interstellar Highlighter Topper on your face, eyes, and body—or wherever you want more shine. It comes in six intergalactic shades, including the champagne-colored Miss Mercury (seen above) and icy lavender.
Too Faced, Cloud Crush Blurring Blush — $15.00
Originally $29, now $15
Too Faced’s Cloud Crush blush offers a realistic flush of color that blends seamlessly into the skin—and better yet, it comes in six shades, ranging from baby pink to dusty rose, in satin and matte finishes.
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