Webtoon Productions and Madrid and Los Angeles-based Espotlight have signed a first-look deal to develop Spanish-language film and TV adaptations of Wattpad webnovels, expanding a partnership that has already produced the internationally released “Boulevard” with Sony Pictures International.
Under the deal, Espotlight will receive a first look at Spanish-language stories published on Wattpad, giving the production company access to a pipeline of digital-native IP with established readerships. The partners will jointly identify and develop projects targeting Spanish-speaking markets and wider international audiences.
The pact follows their collaboration with Sony Pictures International on “Boulevard,” based on Flor M. Salvador’s Wattpad series, which has generated more than 160 million reads. The film opened theatrically across Spain, Latin America and the U.S. in April 2026 and is now streaming worldwide exclusively on Prime Video.
“We are delighted to join forces with Webtoon Productions after our fantastic run with ‘Boulevard,’ both theatrically and on its worldwide platform release on Prime Video,” said Anxo Rodríguez, founder and CEO of Espotlight Media. He described the film as “the first of many titles” the companies hope to explore together.
“Our passionate goal is to deliver adaptations that satisfy their loyal fanbase while simultaneously reaching a new audience, locally and beyond,” Rodríguez added.
Spanish-language fiction ranks among Wattpad’s most popular categories, providing Webtoon Productions with a growing source of stories whose readership data and fan engagement can help inform development and adaptation decisions.
Webtoon Productions’ Spanish-language adaptations include Ariana Godoy’s “Through My Window” franchise for Netflix and “Follow My Voice” for Prime Video, as well as “Bad Influence” for Netflix and the upcoming “Perfect Liars” for Prime Video. The first “Through My Window” film spent 18 cumulative weeks among Netflix’s most-watched non-English-language films.
“Hispanic entertainment has taken the world by storm, and we’ve seen a growing demand for these incredible stories from consumers and the entertainment industry,” said David Madden, president of Webtoon Productions.
“With the sheer volume and massive popularity of Spanish-language titles on Wattpad, we’re excited to work with Espotlight to bring fans more adaptations of the stories they can’t get enough of.”
Webtoon Productions’ broader slate of Wattpad and Webtoon-based projects includes “Sidelined: The QB and Me” with Tubi; “Lore Olympus” with Prime Video and The Jim Henson Company; “Love Me Love Me” with Prime Video; “Stagtown” with LuckyChap Entertainment; and “Love Advice From the Great Duke of Hell” with Imagine Entertainment.
Founded by Rodríguez in 2020, Espotlight’s credits include Prime Video’s “Los Farad” and “Tell Me Your Name,” the Disney+ and Apple TV+ thriller “You Would Do It Too” and Netflix feature “Cortafuego,” which launched in February and reached No. 1 in more than 30 countries.