Amazon Prime Day, the motherload of sales and our favorite time of the year, is fast approaching. The mega-retailer is dropping prices on hundreds, if not thousands, of beauty items, offering Amazon Prime members the opportunity to score major discounts—some as steep as 80 percent—on drugstore staples and luxury products from brands you know and love (such as CeraVe, Revlon, Maybelline and more). Many of the best 2024 Prime Day beauty deals will drop during the sale, but some are happening as soon as now.
Indeed, it’s high—or dare we say, prime—time to stock up on your favorite beauty items, invest in the often-pricey products you wanted for months, or both. What’s more, these items will arrive at your doorstep faster than you can click “Buy Now.” So, you best believe that Well+Good staffers will be perusing Amazon’s digital shelves with the same vigor as the savviest shoppers.
We’re pouring through the best Prime Day beauty deals of 2024 to help you narrow down your choices to the products that we believe are worth your coin—and we’ll be updating this page throughout the sale period as more deals drop. Below, browse early discounts of up to 25 percent off spanning the skin, hair, and makeup departments, and find more information on how to take full advantage of the sales event—because, trust, it’s one you surely don’t want to miss.
Shop the best Prime Day beauty deals
Best Amazon Prime Day skincare deals
Amazon is brimming with an impressive selection of skincare markdowns. You’ll find discounts on products ranging from sunscreen to skin and body moisturizers, to serums and exfoliators, plus skin-care devices like this IPL hair-removal handset, which is currently 25 percent off.
Best Amazon Prime Day haircare deals
Amazon is also rife with haircare products and tools, and several Well+Good-approved items are on sale—including the T3 Airebrush, a two-in-one hair multi-styler, for 15 percent off and the internet’s favorite Revlon Blow-Dryer Brush. Also in mix: shampoos, conditioners, leave-in treatments, and styling products.
Best Amazon Prime Day makeup deals
Amazon’s makeup department runs deep too, and from now until Prime Day, the retailer is offering discounts on many, many makeup products—like foundation and mascara—and tools from Well+Good-beloved brands. Take, for instance, the L’Oréal Paris True Match Lumi Glotion, which is touted as a dupe for Charlotte Tilbury’s Flawless Filter but is just as worthy of its own shine.
When is Amazon Prime Day 2024?
Amazon Prime Day 2024 kicks off on July 16 at midnight PT (3:00 am EST) and will run through July 17, 11:59 pm PT, but shoppers can take advantage of early deals through July 16. In addition to all-day discounts, Amazon will offer limited-time Lightning Deals, some with limited inventory, throughout the sale period.
What is Prime Day?
Prime Day is an Amazon Prime-exclusive sale event that occurs every year. During this sales event, Amazon Prime members can get access to a vast range of products (think: housewares, electronics, clothing, and of course, beauty products) at deeply discounted prices, including from Amazon’s own selection of items.
Is Amazon Prime Day only for Prime members?
The short answer: yes. If you want to participate in the sales event, you must be an Amazon Prime member to get in on the best discounts.
How much is an Amazon Prime membership?
An Amazon Prime membership is $14.99 per month, or $139 ($11.58 per month) for an annual subscription. Amazon also offers discounted membership programs—Prime Access ($6.99/month) and Prime Student ($7.49/month)—for individuals who meet these programs’ requirements. For new members, the retailer also offers a 30-day free trial.
Meet the experts
The Well+Good team researches, reviews, and writes about the best products across various categories—including housewares, clothing, shoes, skin, hair, and makeup products, and more—throughout the year. As such, we select products that meet our exacting standards or we use and love ourselves.
Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.