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Home»Finance»Bernstein Initiates Coverage of Viking Holdings (VIK) With a “Structurally Bullish View” on the Cruise Industry
Finance

Bernstein Initiates Coverage of Viking Holdings (VIK) With a “Structurally Bullish View” on the Cruise Industry

June 9, 2026No Comments2 Mins Read
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Bernstein Initiates Coverage of Viking Holdings (VIK) With a “Structurally Bullish View” on the Cruise Industry
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Viking Holdings Ltd (NYSE:VIK) is one of the best NYSE stocks to buy for long-term investment. Bernstein initiated coverage of Viking Holdings Ltd (NYSE:VIK) with an Outperform rating on June 3 and set a price target of $120. The firm told investors in a research note that it has a “structurally bullish view” on the cruise industry and sees a broadening demand base outpacing constrained supply, with product innovation adding pricing power. Bernstein moved Viking Holdings Ltd (NYSE:VIK) to its top pick in the sector, stating that it has a “unique, attractive luxury position” and offers 24% annual earnings growth. The firm also stated that the company is the only luxury travel pure-play.

Is Royal Caribbean Group (RCL) the Most Undervalued Growth Stock to Buy Now?
Is Royal Caribbean Group (RCL) the Most Undervalued Growth Stock to Buy Now?

An aerial view of a luxurious cruise ship, surrounded by the blue horizon.

Viking Holdings Ltd (NYSE:VIK) also received a rating update from Loop Capital on June 1. The firm upgraded the stock to Buy from Hold and set a $108 price target, telling investors in a research note that it views the short- and long-term outlook for the cruise industry favorably.

Viking Holdings Ltd (NYSE:VIK) offers destination-focused itineraries, providing travel experiences through ocean ships, river vessels, expedition ships, and time chartered river ships.

While we acknowledge the potential of VIK as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

See also  California regulator probes crashes involving GM's Cruise robotaxis

READ NEXT: 15 Stocks That Will Make You Rich in 10 Years AND 12 Best Stocks That Will Always Grow.

Disclosure: None. Follow Insider Monkey on Google News.

Bernstein bullish Coverage Cruise Holdings Industry Initiates Structurally view VIK Viking
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