FAST channel provider wedotv has struck its first distribution deal in India, bringing four channels to Samsung TV Plus and reaching millions of Samsung Smart TV users across the country.
The agreement adds wedotv Big Stories, wedotv Cars, wedotv Movies and wedotv Sports to the platform. wedotv Big Stories is produced in partnership with Big Media, while wedotv Cars is created with Motorvision. The lineup spans factual entertainment, automotive programming, film and sports content.
The deal extends wedotv’s push into Asia and follows the company’s broader international expansion since 2023. It also marks wedotv’s 13th territory for Samsung TV Plus channel launches, following recent rollouts in the Middle East and North Africa, Australia and New Zealand.
“The launch of our FAST channels on Samsung TV Plus in India marks an important step in wedotv’s international expansion and our continued investment in high-growth markets,” said Iza Piotrowska, senior VP of global business development, wedotv. “India represents a dynamic and rapidly evolving streaming market, and this partnership allows us to bring curated, globally relevant content to a highly engaged audience.”
Samsung TV Plus counts more than 100 million monthly active users worldwide and comes pre-installed on Samsung Smart TVs and select devices without requiring a subscription. The service carries more than 4,300 ad-supported linear channels across 30 countries.
“India is an important growth market for Samsung TV Plus, and we’re committed to building a compelling TV viewing experience by partnering with leading content providers,” said Kunal Mehta, general manager, head of business development, Samsung TV Plus India. “Adding wedotv’s portfolio broadens the range of premium international channels available on the service and reinforces our strategy of delivering high-quality, free streaming content to Samsung TV users across the country.”
Wedotv is the advertising-supported streaming arm of Video Solutions AG, a Swiss media company, and operates channels available via its own website and apps as well as on partner platforms including LG Channels, VIDAA/Hisense, Zattoo and Freeview, among others. The company’s channels currently reach viewers across the U.K., Europe, Asia, Australia, New Zealand and Latin America.