Zelda said although she “abhors AI in every form,” using technology to digitally recreate real people raised a “particular moral point” around consent.
She continued: “If you use these ‘tools’ to recreate real people and make them do whatever you’d like, you are very much removing their consent from the equation.
“If they, as human beings, would not or cannot make the choice to perform these acts for you in reality by their own free will, then you are actively manipulating their visage, voice or body to do so, likely against their wishes, and that means you are denying another person their autonomy and humanity solely for your entertainment.
“Don’t become those petulant hated kings whose jesters only danced because they did so at the end of a sword.”
The Williams siblings revived their famous father’s Instagram account last month, saying they wanted to create a reliable archive where admirers could distinguish genuine footage from synthetic imitations.
Zelda said: “Believe me, I know it’s a little strange.
“Making that space into one where people can find authentic clips and photos of him is one of the best ways we’ve now found to fight back against rampant AI abuse of his voice and likeness on here.”

