Following a Daily Caller report, Paris-based French liquor conglomerate Pernod Ricard said Tuesday it would no longer pursue an acquisition of Brown-Forman, the American company behind Jack Daniel’s whiskey.
“On 26 March 2026, Pernod Ricard and Brown-Forman confirmed that they were in discussions regarding a potential business combination. Pernod Ricard today announces that these discussions have ended and did not result in an agreement as the companies were unable to reach mutually acceptable terms. Pernod Ricard remains fully focused and confident in its strategy and operating model, supported by strong and committed teams across the Group to deliver sustainable long-term value for all stakeholders,” the company said in a press release Tuesday evening. (RELATED: French-Based Conglomerate Gunning For Most Iconic American Whiskey Ever Made)
Earlier Tuesday, the Daily Caller reported on Pernod Ricard’s ties to the Cuban government. The Daily Caller contacted Pernod asking if they felt confident that their ties to Cuba did not pose a national security threat to the U.S., should they face an investigation from the Treasury Department’s Committee on Foreign Investment in the United States. Additionally, the Caller asked whether Americans should be concerned that a beloved and iconic American brand was being taken over by a foreign company.
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